HOTEL DATA INTELLIGENCE by hospitality pros
Ai INTERACTIVE REVENUE DIAGNOSTICS
Amica’s AI Revenue Optimization Platform – AIRO – is an AI-enhanced, cloud-native, dynamic BI tool that helps hoteliers visualize, analyze and diagnose reservations transactions. Booking data – past, present & future – become actionable insights that help you optimize forward revenue and distribution strategies. An interactive, graphical interface orchestrates agile navigation into up-to-date granular data so you do not miss opportunities to avoid past miscues and enhance future outcome.
Visualizing these breakdowns, you ensure a hotel follows strategy distributing its inventory during different periods of time – by season, month, or even day-of-week. Spot overselling on OTAs at the expense of direct IBE bookings. Monitor group volume. Make sure contracted corporate business is steady but doesn’t displace. Never let a property stray from its optimal marketing strategy for the highest rate, revenue and margins.
Compare & Compete Comparing a hotel’s current performance to the past is one thing. Gain even more insight by referencing one hotel to another, even groups of similar properties. See how hotels’ performance – revenue, rooms sold and ADR – trend relative to each other or a reference set, all from the same starting point to let you disambiguate macro influences versus hotel-specific successes or deficiencies.
The Future is Now with AI Project your property’s performance up to a month in advance. Confirm and audit your rate and distribution choices, either made by humans or automated revenue management systems, by analyzing empirical segment-specific information and data, not heuristics driven forecasts into the future. Make course corrections while there is still time.
Dynamic Collaboration Any view on AIRO can be encapsulated dynamically in a URL which you can store or share via text or email to your team. Unlike a screenshot or a static report, not only can they see what you saw, they can continue to navigate or drill down, evolving the view to gather even more understanding of any noteworthy revenue scenarios.
Doctors have CT scans and MRIs. Hoteliers need a data analytics platform to diagnose the health of their properties. Connect with Amica to learn more about how AIRO democratizes data to accelerate thinking, diagnosis, reaction and decision making.
Access to Data- AIRO puts real-time data in the hands of the entire chain of command – from revenue managers charged with daily operations to asset managers who direct long term strategies. Decision makers have access to exactly the data they need, the way they need it, instantly, without ever settling for “I’ll get back to you on that”. Never let the availability of data slow down or hinder your thinking and insights.
Navigate Time Zoom in & out of time lines so you do not allow success in one period average out and cloud problems in another. Focus on specific time frames with comparisons to baselines of true relevance, whether it is last week, last month, last year, or a custom duration. Scroll back and forth to adjacent periods to spot ongoing patterns. Zero in on what’s important.
Chart performance over time by visualizing revenue, rooms, ADR, cancellations, lead time, and LoS in the Trend tab, which works with the stay date time line. See how the month builds day-by-day in cumulative view, or analyze day-of-week behavior in weekly view.
Monitor booking activities in the Pace tab, which shows data on the booking date time line. Inform your rate and marketing decisions with data on how your reservations build for any target period – by day, by month, or event duration – to proactively improve outcome.
AIRO is equally comfortable, and powerful, delivering critical analytics whether the time axis is trend or pace.
Multimodal Breakdown - AIRO breakdowns reser-vations data by channel, market segment, rate category and geography. These categories are summarized using rules custom to each property. You can also easily switch to seeing raw segments. You can even custom define ad-hoc groupings to suit your property’s practices or to see ephemeral patterns.
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Want to know more about aiRO? Whether you are a revenue manager, asset manager a GM or hotelier-we can help, Let’s chat.